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About BrightTonix 

BrightTonix Medica is a medical device company that develops and markets safe & affordable teeth whitening solutions for the dental and aesthetic industries.

The company is committed to revolutionize the teeth whitening process and to set a new standard in the oral care industry for aesthetic and dental professional and for patients worldwide.
BrightTonix products are manufactured to the highest quality standards and regulatory requirements.
Our quality system complies with the international standard ISO 13485:2016.

BrightTonix Management Team

Eric Ben-Mayor


Eric Ben Mayor CEO - BrightTonix.png

With more than 30 years of experience in the Medical and Dental fields, Mr. Eric Ben-Mayor serves as the CEO of BrightTonix as well as several other medical device companies. Bringing unprecedented knowledge and expertise in managing medical device companies, Eric has a record of acquiring and investing in “seed stage startups” and growing them into multi-national medical device companies. Eric is an invited speaker to medical device congresses around the world speaking about his success and knowledge about the legal aspects of the medical device industry. 
Mr. Ben Mayor is a graduate of Jerusalem’s Hadassah Academic College and also holds an LL.B in Law from the Ramat Gan Law and Business School, with a unique specialty in intellectual property from the Oxford University’s Faculty of Law. Member of the Israeli Bar Association and Tel Aviv Lawyers’ Association

Adi Ben Mayor VP Business Development Ma

Adi Ben-Mayor

VP Business Development 

Ms. Adi Ben Mayor serves as the Vice President of Business Development with extensive background in the Medical and Dental fields. Following her studies and later post in Asia, Adi specializes in the business development opportunities in the medical field. Adi focuses on developing business strategies and sales of medical device companies and expanding their presence in the international markets.
Adi is a member of the Israeli Bar Association and Tel Aviv Lawyers’ Association and holds a LL.B. in Law and a B.A. in Business Administration from the IDC Herzliya institute in Israel and a graduate of the Asia-America Institute in Transnational Law of Duke University School of Law and Hong Kong University.

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